by Jill Gao & Bronwyn Spira PT 

Edelman’s third Edelman Health Barometer survey on health attitudes and trends (conducted over 12-countries including 15,000 people), recently shared their insights on how social interaction and technology can promote good health. Edelman reports that new innovations are crucial to reversing dangerous trends. Additionally, the evolving changes in health services advance opportunities for business growth, policy making and organization developments.

According to the study findings, 80 percent of the participants feel that health means more than being disease-free. The concept of health includes aspects such as active and fit lifestyles, functionality of one’s physical, mental and emotional health, balanced and nutritious diet, and more. People, especially young adults, see that social connections and influence can have a significant impact on personal health.

The study reflects however, that government institutions and businesses are not meeting expectations on improving or maintaining the health of the public through their public responsibilities.

Overall,  about 70% of global populations have some sort of exposure to digital health information. A key finding in the study is the effectiveness and powerful impact of digital health technology on health improvements and maintenance. This new “emerging market” has helped improve health conditions of 74% of young adults (18-30 years old) according to participants’ responses.

In summary, Edelman’s study concludes that “Health, activated, is an opportunity to forge powerful connections and inspire action, to drive societal change, beginning with young adults, and to grow trust, influence and commercial prosperity.” -- Edelman Health Barometer Global Deck

Acknowledgement:
Edelman Health Barometer 2011-- Spectrum of Digital Engagement in Health
Edelman Health Barometer 2011 Global Deck